Brand & Digital
A Sicilian maker of natural supplements and phytotherapy cosmetics. We built the digital foundations of the brand: a site that sells, a presence that ranks, and channels that speak with one voice.
CMPharma produces natural supplements and plant-based cosmetics from Caltanissetta, with a family of products led by ProReuter, a probiotic line for mothers and babies. The formulations were strong and the local reputation was real, but almost none of that existed online.
There was no proper website, no visibility on search, and no presence on the channels where trust in a health brand is actually built. The brief was to change all of that without losing the sense of care and provenance that makes CMPharma what it is.
We treated the whole digital footprint as one system rather than a set of disconnected tasks. The website, the search strategy, and the social channels were designed to reinforce each other and to say the same thing in the same voice.
We started with the site as the home of the brand, made sure people could find it on Google, and then built the professional and social presence that gives a health brand the credibility it needs.
We designed CMPharma's website from the ground up: a clean, clinical visual language that reads as trustworthy in a category full of noise, with a clear architecture across the full range from ProReuter to Sinetux to the Apistick propolis line.
Every product page explains what the formulation is for in plain language, and the whole site is fast and built to turn curiosity into confidence, and confidence into a sale.
A site that no one can find is not doing its job. We handled the technical groundwork so that Google could properly crawl and index the site: clean structure, sitemap, metadata, and pages written around the terms people actually search when looking for these products.
The result is a brand that now shows up in search instead of living in a vacuum, giving CMPharma a steady way to be discovered by new customers.
A health and wellness company earns trust partly through who stands behind it. We created and set up CMPharma's LinkedIn page, giving the company a professional face for partners, pharmacies, distributors, and future collaborators.
It positions CMPharma as a serious, credible business, and gives it a channel to share news, milestones, and the thinking behind the products.
Instagram is where a wellness brand meets its audience day to day. We reworked CMPharma's presence there, bringing the feed in line with the new brand: consistent visual direction, a clear tone, and content that shows the products in a way people trust and want to follow.
The channel now looks and sounds like the same brand as the website, which is exactly the point. One voice, everywhere someone might meet it.
A brand that now lives online with one voice: a site that sells, a presence on Google, and social channels people can trust. The foundations are in place, and the partnership continues.Visit the live site ↗